Product bundle promotions that convert

The complexity of bundles

Anyone who has ever worked on a bundle promotion knows that it is more complicated than just sticking two products together. You need to sort out the logistics, think about possible returns, run a promotion campaign and come to an attractive offer for the end user. Lastly, it takes a lot of time to implement a bundle successfully. Therefore, many product bundle ideas never hit the (virtual) shelves.

Some of the stumbling blocks we have found along the way:

• Identifying the right product and vendor to bundle with
• Make sure the consumer understands the relevance of the bundle
• Ensure the bundle can easily be collected or activated
• Keep the price of the bundle attractive in the light of the competition
• Don’t erode profitability for the channel
• Define, measure and report the success of the bundle to all stakeholders

If you are interested in setting up a product bundle promotion but you don’t want all the hassle, come speak to us.

Our services

At Redeem The Code we have developed several services that together cover all activities needed to run a successful bundle promotion. Some of the services can be implemented independently.

• Identify possible vendors and matching products suitable for a bundle
• Identify possible resellers to run the bundle promotion with
• Offer various logistics solutions for hard and soft bundles
• Create a multilingual landing page for collecting consumer registration and issuing license codes (for software bundles)
• Support and actively remind consumers to increase conversion (for software bundles)

Contact us for more information or for a tailored solution.